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The stuff that dreams are made of

Music Videos Add Video

Basically there are three ways in which music videos work to support or promote the song. These are:

1. illustration

2. amplification

3. disjuncture

Looking at the work of music-clip makers in terms of these three 'lenses' is both illuminating and useful in attempting to generalise the effects of individual videos. 

• Music videos can illustrate the meaning of lyrics and genre, providing a sometimes over literal set of images. Here, then, is the most straightforward technique and the classic example of visualisation, with everything in the music video based on the source of the pop song.

• However, as with all advertising, the most persistent type of video adds to the value of the song. Amplification is seen as the mark of the true music video Auteur, the director as artist, and an increasingly common way to view music video creatives (VH-1’s Best 100 Videos clearly placed Spike Jonze in the Auteur category with his work always amplifying the original song’s meaning and effect, usually through surreal humour). Crucially, though, and what separates it from disjuncture, is the fact that amplification music videos retain a link with the song and work to enhance or develop ideas, rather than fundamentally changing them.

• Disjuncture is a term used to describe those music videos that (normally intentionally) seem to work by ignoring the original song and creating a whole new set of meanings. This is quite a radical technique and used by arty bands in order to assert their difference and originality. Usually, disjuncture videos of this type don’t make a lot of sense and may be based on abstract imagery. For example in Spike Jonze’s video for Daft Punk’s ‘Da Funk’ we see a man with a dog’s head and his arm in a cast walking round New York, ignored by all, with dialogue completely unrelated to the song itself. Sometimes though, disjuncture videos are just bad, ill-conceived and self-indulgent mistakes.

WTD? is pleased to present a sampling of different styles including some of the best of the best,  featuring in particular those videos that successfully exploit the dramatic grammar and narrative energy of cinematic storytelling. 

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Choy Lin - Fishing
by scripttools on May 6, 2013 at 12:27 AM
1056 Views - 0 Comments

Rage (Vina Lynch)
by musico on April 1, 2013 at 5:01 PM
1262 Views - 0 Comments

A Thousand Miles
by scripttools on March 29, 2013 at 1:55 AM
900 Views - 0 Comments

by scripttools on January 21, 2013 at 6:40 PM
831 Views - 0 Comments

City Of New Orleans (Live 1972)
by scripttools on January 5, 2013 at 4:41 AM
1118 Views - 0 Comments

Oh What a Night (December 63)
by scripttools on January 5, 2013 at 4:18 AM
920 Views - 0 Comments

The Day John Sattler Broke His Jaw
by scripttools on November 26, 2012 at 6:21 PM
1046 Views - 0 Comments

Very Large Green Triangles
by scripttools on November 12, 2012 at 4:47 AM
893 Views - 0 Comments

Jungle Blues
by scripttools on November 9, 2012 at 7:25 PM
981 Views - 0 Comments

Hell Broke Luce (Tom Waits)
by scripttools on October 2, 2012 at 10:32 AM
1046 Views - 0 Comments

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