Stories in any form are elevated from the mediocre and mundane by virtue of the drama they contain. The same can be said of lives - of individuals, of sports teams, social groups, companies, countries. And film crews. Drama is intrinsic to the human condition and forever part of the life force of human affairs. Growth, experience and achievement of any kind are rarely attained without it. A lack of drama is what makes audiences lose interest and switch off. Hence, the pivotal question in the creation and critical evaluation of any artistic or strategic endeavour of merit is always: "Where's the drama?"
 
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