Stories
in any form are elevated from the mediocre and mundane by virtue of the
drama they contain. The same can be said of lives - of individuals, of
sports teams, social groups, companies, countries. And film crews. Drama
is intrinsic to the human condition and forever part of the life force
of human affairs. Growth, experience and achievement of any kind are rarely
attained without it. A lack of drama is what makes audiences lose interest
and switch off. Hence, the pivotal question in the creation and critical
evaluation of any artistic or strategic endeavour of merit is always:
"Where's the drama?"
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